PERILAKU KOMUNITAS MUSLIM DALAM MENGONSUMSI PRODUK HALAL DI PROVINSI BALI

Abstract

This research explores the  moslem community in Bali who consume halal products by using qualitative approach. In general,  understanding of the moslem community in Bali toward halal products  is quite high. They always check halal label before they decide to buy the products. There is strong relations between understanding and consuming halal products. If they have high understanding, so they behave carefully  in consuming halal product. Beside that, there are supporting and obstructing factors for those community to consume halal product.